20.02.2025
A new stage in international expansion with Glow25 in Germany
28.03.2025
A major new advance in our international development
At Boa Concept, we are proud to announce a major new advance in our international development: the signing of a project with Glow25, a subsidiary of Primal State Performance GmbH, a key player in the premium collagen powder market. This collaboration marks our third presence in Germany and confirms the relevance of our intelligent and robotic intralogistic solutions beyond French borders.
An evolving intralogistic solution to support the growth of Glow25
From May 25, our teams will be working in Glow25's new Berlin plant to deploy a complete solution dedicated to load handling, securing order fulfillment, and dispatching parcels.
This installation will be structured around three strategic areas:
· A conveyor belt line for optimised load transfer,
· Two roller lines dedicated to securing preparations and streamlining dispatches.
With our expertise, commissioning will be completed in just three weeks, ensuring a fast and efficient ramp-up of Glow25's logistics operations.
A strategic partnership that brings our vision to life
According to Patrice Henrion, GM of Boa Concept:
"We are delighted to collaborate with Glow25, an innovative and committed brand. This signing marks a key stage in our international development and strengthens our presence in Germany, a mature and demanding market. This project also validates our approach, proven for nearly 13 years: flexible and intelligent solutions, adapted to all sectors of activity and deployable on an international scale."
With this new establishment, Boa Concept confirms its commitment to supporting companies in their logistics transformation, by offering them ever more efficient solutions adapted to their growth challenges.
And this is just the beginning!
About Glow25
Glow25 is a Berlin-based company specialising in online beauty products, notably premium collagen powders aimed at promoting well-being and a radiant appearance at any age. Founded in 2021, Glow25 is a subsidiary of Primal State Performance GmbH, a German company focused on health and well-being. With over 40,000 5-star reviews, Glow25 has established itself as a trusted brand in the wellness and "pro-aging" domain.
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